The music can be melancholy, deep, high-energy, sarcastic, and seem to originate from an altered state of consciousness. If there is a philosophy behind the sound, it is that the music should take many turns as did the music of Led Zepplin or The Beatles. Corey, Scott and Hook all have years experience playing, writing, recording and performing. One would think the tendency for such a group would be to use that experience and develop a "formula"...but that is not the case here. Part of what drives the band is choosing to let things happen organically rather than settle for the "flavor-of-the-month" sound. In an industry that is littered with songwriting clinics and music industry "how to" books, it is seemingly too easy to fall into the trap of choosing a sound. Simply put, Cruelty Free is a band that is constantly evolving outside of its boundaries of guitar-driven, alt pop.